Gage Wozniak

GPA: 3.3 out of 4.0

Awards & Honors:

• Conference Carolinas All-Academic Team, Lacrosse. (One of twenty-two Division II Lacrosse players selected)
• Graduate Success Stories (2017), Selected to represent the Business Department in a featured article showcasing the success of six graduating seniors.

Drove brand strategy by evaluating product performance and implementing effective marketing strategies to optimize revenue. Oversaw and executed the design of various products, leading the entire product development cycle from ideation to launch.

• Expanded product line by 25% and boosted organic traffic by 38% by conducting market research and launching new product categories.
• Streamlined over 800 product data points and financial records, contributing to a 35% growth through automated data management in Excel.
• Spearheaded the implementation of a new product development strategy, leading to a 15% increase in user engagement and a 10% improvement in customer retention.
• Conducted market research and competitive analysis, identifying customer needs and leading to the development of five successful products.
• Implemented Scrum and Agile methodologies to streamline product development, resulting in 30% faster time-to-market and 25% higher team productivity.

Built and executed a cohesive marketing plan to increase brand awareness and market share. Developed and managed the company's identity to ensure consistency and resonance in the target market.

• Managed Instagram content and audience engagement to grow followers from zero to 10,000+.
• Developed influencer marketing campaigns, including a YouTube collaboration gaining 724K views, driving 11x website traffic and 8x sales increase.
• Drove a 65% increase in net sales by establishing B2B sales channels and forming partnerships with local colleges, businesses, and churches.
• Achieved a 7.8% engagement rate and drove 41% of company revenue through targeted social media campaigns.

Assisted the Bobcats in setting a new season record for wins and securing their spot in the conference tournament for the second time in program history.

• Collaborated as Assistant Defensive Coordinator to improve Bobcats' defense to just 8.8 goals surrendered per game.
• Revitalized the man-down defense by decreasing goals scored by 18%, a 13% improvement from the previous year.
• Helped coach, mentor, and develop 15 All-Academic All-Conference student-athletes, including one that graduated with the all-time school records in goals and points.

Supported the College and Athletic Department by leading and engaging in philanthropic initiatives and fundraising events. Ensured optimal team unity and efficacy by convening weekly with coaches to assess team dynamics and performance.

• Evaluated post-competition performance, pinpointed strengths and weaknesses, and implemented strategies for enhanced future outcomes.
• Dedicated over 30 hours weekly to training, team meetings, film analysis, travel, and competitive events while upholding academic commitments.